The Circular Fashion Initiative is a response to the 100 billion items of clothing reaching environment and landfill every year. Two-thirds is manufactured from polluting fossil-fuels, and even worse degraded recycled synthetics.
We want to set the bar really high. ABSOLUTE circularity, not some wishy washy recycling pledges – we’re advocating fully circular models, apps which drive circularity, upcycling/refashioning services and second life clothing in all its myriad forms.
NextGen plant-based & biofabricated materials can play a part in circularity, but they are not the heart of circularity.
Longevity is central – we have enough clothing on the planet; better longevity could improve this even more. If we had a moratorium on clothes buying for one month, the impact on the planet would be enormous. This has major implications for brands, factory owners and workers – the path forwards is not simple.
Some organisations believe quite erroneously that it’s fine to keep toxicants, degraded polymers and microfibres in the loop.
It’s 2021 and circular fashion is coming thick and fast. Our initiative celebrates the brands who are making circular fashion reality.
See who they are and how they are bringing circularity to the world of fashion.
We welcome people and organisations from across the globe to support the initiative.